Awards

awards

built on

strategy

We work with agencies and brands to design how their strongest campaigns compete — so the story, the strategy, and the craft are built for the jury room, not assembled after the fact.

let’s win together

We work with agencies and brands to design how their strongest campaigns compete —  so the story, the strategy, and the craft are built for the jury room, not assembled after the fact.

let’s win together

creating what’s next in awards strategy

most campaigns don’t lose because the work wasn’t strong. they lose because how they compete wasn’t designed.

Teams often assume awards reflect creative quality alone. In reality, strong campaigns underperform because the competitive layer behind them was never clearly defined. There is rarely a shared view of which festivals matter most,
how categories should be approached,
or what narrative angle gives the work
its strongest advantage.

By the time entries are written,
the decisions that determine performance have already been
made — often implicitly,
often reactively.

Budget is diluted across entries
that were never positioned to win.

UX/UI Strategy

Strong work competes in
rooms it was never built for.

Web Design

The broader narrative
‍fractures across submissions.

Web Development

Leadership begins to
‍question the return.

app Design

Recognition to competitors
who showed up with a plan
— not better work.

Copywriting

experience
you can trust

Our awards program is led by Daniel Arenas, Head of Awards Strategy.

Daniel spent over a decade building and running award programs across the Havas network — working across agencies, markets and hundreds of campaigns.

It's the kind of experience that only comes from doing it at volume, year after year, when it matters.

2,000+

festival entries
shaped

400+

awards won
across major
global programs

Work recognised at

Cannes Lions,
Eurobest, Clio
& The Drum Awards

100+

case films
produced in the
last three years

experience across

Europe, North America, Latin America, Australia & Asia

three ways
to work with us

From a single case film to a full awards program — choose the level of involvement that fits where you are.

case film production

Best for agencies with a strategy in place who need high-end execution.

Kick-off to align tone, objectives & timing
Script review & storyboarding
Full case film production
Delivery across all required formats
A dedicated point of contact throughout

3–5 weeks

full case development

Best for agencies wanting a turnkey, all-in-one process. Includes everything in case film production, plus:

Working sessions to uncover insights & shape your story
Narrative development
Festival & category strategy
Entry writing adapted per award show
End-to-end management of the full submission process

6–8 weeks

awards strategy & systems

Best for agencies & brands who want to build a culture of winning year-round. Includes everything in full case development, plus:

Audit of current entries & past performance
Festival & category mapping
A system for spotting and entering award-worthy work
Internal framework: roles, checkpoints, routines
Ongoing advisory to keep your team on track

4–6 weeks

trusted by global creative leaders

Tom and the Lento crew have become my go-to for those make-or-break moments. When I’m staring down a pitch deadline and need to turn strategy into creative visuals, they get it fast. What I love most is they don’t just execute what we ask for — they push back, suggest better angles, and make the work stronger. They never settle for good enough. It’s like having extra strategists on the team who happen to be brilliant at bringing ideas to life. They were also instrumental in helping us win Silver at Cannes with Bupa Health.

Rachel Coffey - Chief Strategy Officer, Initiative UK

When the stakes are at their highest and there is zero margin for
error, Lento is the only partner I trust. There’s no challenge too
bold or deadline they haven’t met or deliverable they haven’t nailed. They are a group of uber-talented unicorns who operate as an extension of the team; concisely delivering top notch work.
Lento is a secret weapon, which I selfishly hope stays a secret.

Rob Hersey - Global Chief Creative Officer, UM Agency

For the past three years, working with Tom and the Lento team has been one of the highlights of my career. They transcend the role of a production crew.
They are invaluable problem-solving partners who consistently elevate our ideas for pitches and campaigns. Their commitment to quality is unparalleled, delivering exceptional results every single time. Working with the Lento team
feels like jamming with favourite colleagues — an experience marked by creativity and real collaboration. Their ability to turn projects around with lightning speed is nothing short of remarkable, consistently proving their reliability and prowess in the industry.

Daisy Gunn - Head of Strategy, Global Agency Partner

the hidden cost to you

built for the jury room.

Strategic Positioning

Narrative Control

Cinematic Execution

End-to-end Ownership

experience
you can trust

our framework, your advantage

three ways
to work with us

trusted by global creative leaders

featured work

give your work
the recognition
‍it deserves

the hidden cost to you

built for the jury room.

Strategic Positioning

Narrative Control

Cinematic Execution

End-to-end Ownership

experience you can trust

our framework, your advantage

three ways to work with us

trusted by global creative leaders

featured work

give your work the recognition ‍it deserves

let’s get started

experience
you can trust

three ways
to work with us

give your work
the recognition
‍it deserves

let’s get started