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Iliyo

crafting authenticity

Website
Branding
Packaging

Introduction to the brand

When a premium Greek yogurt brand wanted to prove that real taste doesn't need shortcuts.

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Our Challenge

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Our Approach

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The Results

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NEXT PROJECT

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CHECK IT OUT

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crafting authenticity

When a premium Greek yogurt brand wanted to prove that real taste doesn't need shortcuts.

Iliyo
Food & Beverage
Website
Branding
Packaging
[
2026
]

The ASk

A premium Greek yogurt producer wanted to stand apart in a crowded market filled with shortcuts and thickeners. iLiyo's commitment to 100% authentic Greek tradition deserved a brand identity that proved it.They came to Lento to craft a visual identity, landing page, and production-ready packaging that authentically communicates their story across retail, digital, and direct-to-consumer channels.

our creative process

01
discovery & brand strategy
01
identity & art direction
01
packaging design & production
01
web design & development
01

The DELIVERY

We built a distinctive visual identity for iLiyo that celebrates Greek authenticity without pretense—from logo and colour palette to custom typography and icon system. The identity extends across a vibrant landing page that tells the iLiyo story, and production-ready packaging designs for individual tubs, family sizes, and retail carriers that command shelf presence.Every design element reinforces the core message: 
no shortcuts, no thickeners, no compromises. 
Just ridiculously authentic Greek yogurt.

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project outcomes

project outcomes

01
04

visual identity

Logo system & variations Brand colour palette Typography system

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visual identity

Logo system & variations Brand colour palette Typography system

‍

project outcomes

02
04

packaging design

Dieline adaptation Print-ready final artwork Color optimization

Individual tub labels (150g) Family tub packaging (1kg)

Retail carrier design (2-pack, 3-pack, 6-pack)

‍

packaging design

Dieline adaptation Print-ready final artwork Color optimization

Individual tub labels (150g) Family tub packaging (1kg)

Retail carrier design (2-pack, 3-pack, 6-pack)

‍

project outcomes

03
04

web & Digital

Landing page UX/UI design Responsive web design Interactive product showcase

Brand storytelling sections

Q&A

‍

web & Digital

Landing page UX/UI design Responsive web design Interactive product showcase

Brand storytelling sections

Q&A

‍

project outcomes

04
04

brand application & guidelines

Visual identity guidelines Templated brand deck Application mockups across touchpoints

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brand application & guidelines

Visual identity guidelines Templated brand deck Application mockups across touchpoints

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01

The RESULTS

iLiyo's visual identity and packaging design became defining assets that transformed them from niche producer into a recognizable premium brand. The cohesive system positioned iLiyo as the definitive choice for consumers who demand real ingredients and refuse compromises.

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