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Xu Catering

Culinary art, digitally served

Branding
Website

Introduction to the brand

A brand and website as exquisite and flavorful as Xu’s cuisine.

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Our Challenge

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Our Approach

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The Results

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NEXT PROJECT

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Culinary art, digitally served

A brand and website as exquisite and flavorful as Xu’s cuisine.

Xu Catering
Food & Beverage
Branding
Website
[
2024
]

The ASk

Xu Catering brings the world’s flavors to U.S. tables, blending family heritage with a passion for culinary discovery. Their menus celebrate diversity, creativity, and tradition. They needed a refined brand and an elegant website to showcase their artistry and global-inspired cuisine.

our creative process

01
discovery
& brand strategy
01
visual identity exploration
01
website concept & design
01
brand & website launch
01

The DELIVERY

We elevated Xu’s brand with polished typography, rich visuals, and an editorial-style website. Deep blues and creamy whites conveyed sophistication, while magazine-style photography captured their culinary artistry. A sleek, seamless interface made exploration effortless.

No items found.

project outcomes

project outcomes

01
04

visual identity

Logo design Refined typography Colour palette

visual identity

Logo design Refined typography Colour palette

project outcomes

02
04

visual system

Magazine-style photography Iconography Graphic elements

visual system

Magazine-style photography Iconography Graphic elements

project outcomes

03
04

ui kit & digital style guide

Font & colour system Web components Interface elements

ui kit & digital style guide

Font & colour system Web components Interface elements

project outcomes

04
04

website design

Editorial-style website Seamless navigation Mobile responsive design

website design

Editorial-style website Seamless navigation Mobile responsive design

01

The RESULTS

Xu Catering has received glowing feedback from clients and event guests alike. Their refined identity now mirrors the beauty and sophistication of their menus, reinforcing their reputation as a company that brings people together through culinary passion and catering excellence.

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