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Cebado

brewing steady energy

Naming
Brand Identity
Packaging

Introduction to the brand

When an Argentine yerba mate company needed a name, and an identity as grounded as the energy it delivers.

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Our Challenge

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Our Approach

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The Results

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NEXT PROJECT

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brewing steady energy

When an Argentine yerba mate company needed a name, and an identity as grounded as the energy it delivers.

Cebado
Food & Beverage
Naming
Brand Identity
Packaging
[
2026
]

The ASk

Almost every Argentine grows up drinking mate, but it's hard to take with you. Others have tried putting it in a can, and it hasn't stuck. The goal was to get it right: a cold mate brew with natural, slow-release energy and none of the crash that comes with a typical energy drink. It needed a name and an identity that felt true to mate culture and could still compete in the energy aisle.

our creative process

01
research & naming
01
visual identity & art direction
01
brand guidelines & applications
01
packaging design
01

The DELIVERY

We started with the name. In Argentina, estar cebado means you're fully switched on, and cebar is what you do when you prepare mate for the group. The slang meaning was the one that stuck with the client. It's a phrase their customers already use, and it links the drink to the ritual and to the energy at the same time. Alongside the name, we wrote the brand story and tone of voice: short, confident and unmistakably Argentine, the way the best cebador in the room talks.

For the identity, we wanted something that respected mate without looking traditional, and that sat in the energy category without copying its neon and aggression. The palette comes from the Argentine landscape, mostly deep greens. The icon combines the C and O from the wordmark. It's simple enough to work small on the can, and it repeats into a pattern for the label, social and merch. We finished with brand guidelines and launch labels, so everything was ready for production.

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project outcomes

project outcomes

01
04

visual identity

Logo system & Aplications Brand colours Typography system Brand Isotype Custom Patterns

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visual identity

Logo system & Aplications Brand colours Typography system Brand Isotype Custom Patterns

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project outcomes

02
04

brand application & guidelines

Logo System Applications Typography hierarchy & pairing rules Colour system with Pantone & RGB specifications Pattern application across formats

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brand application & guidelines

Logo System Applications Typography hierarchy & pairing rules Colour system with Pantone & RGB specifications Pattern application across formats

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project outcomes

03
04

packaging design

Can label design options Color optimization for printing Colour system per variant Dieline handoff to packaging specialist

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packaging design

Can label design options Color optimization for printing Colour system per variant Dieline handoff to packaging specialist

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project outcomes

04
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The RESULTS

Cebado enters the Argentine drinks market as a natural energy brew, built on a drink the country already loves. We built the system with growth in mind. New flavours slot into the same framework, so the range can expand without redesigning the brand each time.

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